Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about them
However the change from Google Analytics to G4 is a huge move, which requires a little work from your end, and some massive changes to your reporting
G4 will help you have greater visibility on how people are seeing your website, and allow you to make changed based on the learning G4 is making all the time around best practice and improving conversions
In this episode we go through the key ways G4 will help your business, how often you should be looking at improving your website, and how to get G4 measuring actions on your website.
This is a huge analytics update, and this episode will help you understand it better.
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver
👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/
👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Master your content strategy and creation with my group Coaching programme : https://www.rachelklaver.com/Group-Coaching-Programme
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/
#businessgrowth #contentmarketing #marketingcoach #marketingstrategy #smallbusinessgrowth #nzpodcast #nzauthor #marketingbook #marketingpodcast
Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia
