Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that your marketing will build out about who you are selling to, what you are selling and why you’re the best option at that level of pricing.
Setting yourself too low and providing a high value product or offer may mean people don’t trust you enough to buy it. Or setting your price high, and now having a brand that can carry your pricing might also become a problem.
We walk though my pricing triangle model to help work out what you need to consider at the three core levels of pricing.
Then we take a look at service based businesses and whether you fit a done for you, done with you, or You do, I guide, model and what that means for your pricing too.
If you struggle to work out how to place yourself in the marketplace, this podcast will help you clarify your pricing, your value and your positioning.
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver
👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/
👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Master your content strategy and creation with my group Coaching programme : https://www.rachelklaver.com/Group-Coaching-Programme
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/
#businessgrowth #contentmarketing #marketingcoach #marketingstrategy #smallbusinessgrowth #nzpodcast #nzauthor #marketingbook #marketingpodcast
Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia
