I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business)

So the nine buyer profiles are still worth looking at.

There are some buyers who come in hot. Is this a good thing or a warning sign? How can you tell the difference?

What can you do to warm up someone and are any of them timewasters or are they just misunderstood?

I’m covering what each one is, what they need and also letting you know which ones I personally find the most challenging in this episode of MAP IT Marketing

Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
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Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia