Todd Herman is a psychologist who works with the top athletes in the world and he calls it, creating your
alias, creating your superman and part of that is your
wardrobe.
Part of that is your branding colors.
Part of that is the phrases you use.
So when we think about business, I hugely recommend and again this is why people work with me because it's not
just a photo shoot and I'll just give you a photo, we collaborate and connect in a way
that can take your story in its complex kind of um
you know, brilliant nurse and convert.
It is really simply simplistic thing.
But part of that is I always encourage my clients to create an alias for themselves.
So who is your business alias for you?
She's colorful, she's confident, she's articulate, she's got the practical answers that you need
of course you're nervous of course your mistakes
of course we have, we all have but we don't need to bring that in every
interaction.
And certainly in a business interaction, I always advise people to pick and choose which part
of yourself you're going to bring to that interaction