Marketers used to ignore anyone over forty. And many big agencies still do. And for this Generation Xer who already has a slight chip on her shoulder about being the generation no body talks about… that feels like a big deal now I’m over forty!
There’s a bunch of outdated notions around people over forty. There’s even more about women over forty
It’s something that our guest today, Sandy Lowres is hitting straight on with her business and movement Women Beyond Forty.
Sandy is a passionate proaging advocate, and started the platform the magazine and the podcast all helping raise the profile of women in their forties (and beyond) who are here to share their wisdom, grow great businesses and do a pile of super cool stuff.
If you’re a woman over forty, or if you have a target market directed at women over forty, then this episode will help you see your target market with fresh eyes, and perhaps help you see yourself with the same too!
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver
👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/
👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Master your content strategy and creation with my group Coaching programme : https://www.rachelklaver.com/Group-Coaching-Programme
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/
#businessgrowth #contentmarketing #marketingcoach #marketingstrategy #smallbusinessgrowth #nzpodcast #nzauthor #marketingbook #marketingpodcast
Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia
