While this podcast is officially all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (and perhaps you too) is because there’s a whole heap of time and energy poverty caused by that juggle of parenting, and running a business

The tightest timesqueeze is most definitely in the first five years of your child’s life - and it can make fitting all your business tasks in tricky, including your marketing.

Over ninety percent of my clients are mums, and many of them have children yet to start high school. So I wanted to share with you some of what I’ve learned in the 22 years of being a business owner and parent.

Before I was a marketer I worked in ECE and with parents of children under five, and was also a single parent for eight years from a starting point of three children aged 5, 3 and 8 months old. Through that time I was self employed and then ran businesses.

My children have only really ever known me as a small business owner. It’s both been awesome and really tough. For them and for me.

I developed a bunch of “hacks” and coping strategies that made it easier to get the ‘best of both worlds” although I struggled to get the time for me and my own needs balanced into the mix. 

In this episode I share a little of my story of what parenting is like now, what we’re headed into and what it was like raising three girls solo while running my business. I share some of the things I did to make it simpler and help us stay close as a team.

Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver
👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/
👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Master your content strategy and creation with my group Coaching programme : https://www.rachelklaver.com/Group-Coaching-Programme
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/

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Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia