Out of all of the ways we can make big gains for our clients, the one that leads to the most success is helping them to learn how to narrow their focus, i.e. narrow the arrow
So many business owners start off with a really great idea and are quite narrow in their approach with knowing who they are going to sell to and what they are going to sell
Then as time goes on, and the confidence drops a little bit, it’s easy to add on extra services and include extra people in your target market, because you don’t want to miss anyone out and also you don’t want to tell anyone no
Which is why I always bring people back to narrowing who they are selling to and what they are selling
Marketing strategy and advice for small business owners in New Zealand and Australia by Rachel Klaver from Identify Marketing