Unlock the power of gated content for your small business with our latest video on "Gated Content for Small Businesses"! Learn how to use gated content as a lead generation tool to grow your customer base and increase revenue. From creating valuable and engaging content, to setting up lead magnets, to using landing pages and forms, our video will provide you with the step-by-step guidance you need to create effective gated content campaigns. Don't miss out on this opportunity to take your small business to the next level - watch now and start seeing results!
I love the power of freely available content that helps your potential customer find real gems of information from you. This is called ungated content as all they need to do is check out your social media, read a blog, watch a youtube video or a live and they can get all the goodness you choose to share. This podcast is an example of ungated contact.
There are some who believe that this is the only way now to distribute our content, and then use that to build what I call in my book a sticky content web.
I’m a huge fan of freemium content - content that is of a high quality, and is free to access and use.
But I also love gated content. Gated content is content the potential customer pays for with their email address. There’s a transaction that happens where you give me your email, and I then send you something.
This strategy can either draw people in closer, or push them away - and we want it to bring them closer.
In this episode we talk about the value of both gated and ungated content, how to make them work together and why I tell nearly every business to have some form of gated content in their marketing
In this episode we cover:
What is gated and ungated content?
What you need to make open to everyone
Why some content should be “paid for”
How to know which one is which
Why some people hate gated content
What you should never do with gated content
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver
👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/
👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Become a content master : https://identifymarketing.lpages.co/become-a-content-marketing-master/
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/
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Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia
