Have you tracked how people buy from you? When you map out a buyer behaviour you’ll see that they are often far more than one or 23 points before they come and buy from you. People don’t tend to buy in a straight line relationship from oh I discovered you too I’m gonna buy from you this is why we need to build a sticky web when we’re doing our marketing. We need lots of points of contact to help us create many ways to get to us. We need them to stay near us. And be in front of them when they’re ready to actually buy. How could you use these ideas to increase the conversion rate of the people who discover you? #MarketingTips #SmallBusinessOwner #buyerbehavior #CustomerJourney