Heres how to help define your key selling point ( you moght hace 2-3 of these in your business) — when we can focus on the end result and how it makes someones life better it helps us thrn create content talking to this. Think about how you improve someobes life, what obstacles you remove, what pain you make better. What is the result for them? Happy to guve examples! . . #smallbusinessowner #marketingstrategytips #marketingcoach #contentmarketingtips