How do we help our ideal clients find ys easily? When we create a content marketing plan we need to use search terms and keywords that our ideal clients are using to find us as the keywords for our profiles, website and even content like this video. We can use pur own language and clever ideas but it needs to work alongside the language your ideal clients use to make it work best. In short - we need ro think about our ideal customer in our content. . . #contentmarketingstrategy #marketingstrategytips #marketingforsmallbusinesses #keywordsmatter #seoontiktok