How to create authority building posts for your small business - and what not to do! We often try to establish authority by trying to justify our position. Its incredibly hard to change a large mindset like “why you should use a coach” Instead, talk to people who already know they would be better with a coach. And talk instead about when they should use you. Its easier. More effective. Gets you better results from your marketing. ( let some other biz owner do all the justifying for your industry. Its not your job) #smallbusinessowner #marketingcoach #contentcreationhacks #contentmarketing #businesscoach #physio #electrician