In the quest to assure people I was never going to “make them dance and point” on Tiktok and Instagram as a marketing coach I did something terrible. 

I made it sound like there was something wrong with doing exactly that. And of course there isn’t! In fact some of my biggest reels have involved me dancing and pointing at words that appear on a screen.

What I should of said, and what I say now is that you never HAVE to to that. But if it’s your style, then let me show you how to do it in a way that brings you your ideal customers.

The truth is that there is no one way to attract your ideal clients, and you need to know what style you best fit. As a content marketing coach, my job is to help you find your style, and then grow into it.

You might never point and dance in a video, use a meme, or share a witty quote. Alternatively you may never talk straight to camera, may a how to video or talk politics on the internet.

As business owners we don’t need to consider ourselves a full time content creator, but we do need to work out the type of content creator style that best fits us, and best fits our business.

And we need to stop judging other people with a different style, or telling people there is only one way to get it done. In my content marketing programme we have every type of content creator working on building their small business, and I refuse to make them fit into a technique that doens’t fit them best.

In this episode I’m going to walk through how to show up authentically in your way, cover the five main types of content creator types you can be as a small business owner, and what sort of content you would be more likely to make. 

Here’s to liberating ourselves from the shoulds of content creation and find out where you best sit instead

Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver
👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/
👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Master your content strategy and creation with my group Coaching programme : https://www.rachelklaver.com/Group-Coaching-Programme
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/

#businessgrowth #contentmarketing #marketingcoach #marketingstrategy #smallbusinessgrowth #nzpodcast #nzauthor #marketingbook #marketingpodcast

Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia