Discover your unique content marketing style with our latest video on "Find Your Ideal Content Marketing Style". In this video, we take you on a journey to find the right content marketing strategy that works for you and your business. From understanding your audience to creating a content calendar, we provide you with tips and tricks to create a content marketing plan that aligns with your business goals, brand voice and values. Our video will help you identify your strengths and weaknesses and optimize your content marketing efforts to achieve your desired results. Don't miss out on this opportunity to create a content marketing strategy that stands out - watch now and start finding your ideal content marketing style.
How to find your ideal niche as a service provider
We are a dime-a-dozen us service providers. Sometimes it can feel like every person and their dog is a coach, consultant, or trainer. So how do we stick out enough to help the right people find us?
This is an essential question to solve. And I haven’t always got it right myself! It’s harder to narrow down who you are talking to and what you’ll help them with because it’s scary. What if you get it wrong? What happens if someone who is not your ideal customer chooses you? Do you need to reset your niche when that happens?
In this episode we walk through why it’s important to explore your own background, and what makes you "you" to help define your niche. We’ll then take a look at the three main types of service providers we can be, so you can work out which one you are.
And then we’ll look at the four main areas you need to consider when finding out your point of difference, and then how to use that information to refine your message
If you’re working this out for the first time, or like me, doing your annual check-in to make sure you are focusing on the best niche for you right now, this is a podcast episode you can’t afford to miss.
(This was originally a Linkedin Live - and so there may be references to comments made by some of the people watching during this episode. )
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver
👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/
👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Master your content strategy and creation with my group Coaching programme : https://www.rachelklaver.com/Group-Coaching-Programme
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/
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Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia
