under our name is the most important part of the entire profile.
It is your headline and your headline needs to be really specific on what you do
so that people can share with you now.
It's interesting, is one of my goals was to actually get more keynote
speaking Um and I didn't have speaker in my profile if I did it right back at the
end.
And so I moved speaker in the 1st 80 characters about six weeks ago.
And since then I've had three invites to speak at conferences.
And I'm sure it's to do with the fact that I've put speaker in there
so that even though you can fit lots of characters in there, the 1st 80 characters are the
most important characters because they follow you around and splendid wherever you go.
And I'll show that to you soon, but you need to think about what you do or
what problem you solve, what problem you solve, who you solve it for and
how you do it.
And if you can answer those three things in your headline, you're doing it right.