and my tip is to get on Pinterest and to look through beautiful
images and scroll and scroll and scroll and something will come to you that will stand out to you.
And it will be a beautiful vars or it will be a type, it will be
a color, it will be a location, it will be a garment and you as you pull these
together in their different threads all of a sudden you'll open up your board and you go, oh my God,
that's what I love.
I love that navy blue or I love that bottle green or I love that pure
white in all different textures.
And that is what you use your brand colors for your slogans will
appear to you.
You don't have to invent the wheel.
You're not doing anything like that, You're just immersing yourself in your style that
you love and letting it give you energy and then that becomes your style and then you can take
that and project that to the world.
So it's such a practical and concrete way to find the elements of you.