Using FAQs to help you convert more customers
I was taught this great analogy, that feels a little poignant these days with my overseas air travel currently non-existent, but it’s still a great way to teach why it’s so important to remove the barriers to help make it easy for people to buy from you
You have just arrived back home and are waiting to collect all your bags.
You know you’ve got 11 of those suitcases waiting to come around for you, but you just grab the first three, and then head off home.
No, you wait for all of those bags, and then you can play the game of trying to balance them all the way back to the car, ready to get back to your cat, and beloved houseplants.
If you think of that traveller as your future customer, and those bags as objections or barriers to sale they need to get eliminated before they buy from you, you can see that it’s really important that they collect all the information they need.
If you only help them with one or two, someone else (a competitor) might go take the other bags off for them, and get the sale instead.
If you are cold calling, or have large items to sell, you might need to have several face to face meetings to help get all those objection “bags” onto the trolley, so they’re ready to go.
When we use our marketing to remove objections, and help make the process from “I’m aware of you” to “I need you and what you sell” simpler, marketing works smoothly.
One of the simplest ways to help remove those bags from the carousel is to add a FAQ page to your website.
Plus FAQs can be used as ever green social media content as I mention in my podcast MAP IT Marketing (episode 10)
