If your content isn’t reaching or growing your audience or MOST important- getting more sales in the door you need to do this first. Dig deep on exactly who your audience is ( you’ll have three different sized ones) and what their psychological triggers are that you can talk directly to in your marketing. ( this is not manipulating. It’s helping your ideal client know you are there to meet them exactly as they are. #psychology #marketingpsychology #targetaudience #knowyourstuff #smallbusinessowner