Imagine hooking your clients in with the knowledge that you can help resolve a fear they have. The first step of course is understanding what fears they have and how your product or service resolves them. This is part of the work we do in working out your dream client , using marketing psychology and your psychographic profile work find those triggers. You could sit down and sort this today! #psychography #marketingpsychology #psychographics #marketingstrategy #smallbusinessowner