generally the way we decide whether Lincoln is the right fit for us is it's very simple.
Are your target market on there and your target market people who um for
most people, so for Emma, it's obviously she works people in corporate, so her target market is definitely
there or people returning to work.
So anyone that's in corporate, if your target market is in, in corporate, then definitely linked in is
a great place for you.
But Lincoln is also really powerful place for those of you that have got
small businesses, so that small business owners are on linkedin and always very clear and clever on
there or using all the time, depending on the business, I've got, my normal rule of thumb is
if your target market are employed and your target market have money and
disposable income than linkedin is a great place for that because more you're more likely to hang out on
linkedin if you've got a job and if you've got a job, hopefully you've got money so that really
opens it up.