Marketing 101 : your message is for the majority of your ideal clients, the “middle ground” of what they have in common. Sometimes we get a client who is the exception and doesnt fit that. We dontvtry to market to that person. Because it waters down our consistent message. We stay focussed. We talk to the same ideal audience over and over. We ignore talking to the exception. #marketing101 #marketing #marketingtips #marketingcoach #targetmarket