marketing during a recession isnt just about “marketing to boomers” You can and will get growth without needing to completely rework your stratrgy to change your focus to one core generation. If everyone did it, it would be disastrous Every generation has people spending. Small business owners just need to be more careful arounf focussing on those people. Just “targetting boomers” isnt the magic fix. Its lazy, sub par strategy and not appropriate for a wife range of small business owners needing quick wins and ongoing success. #recessionproof #recession #smallbusinessnz #nzbusiness #smallbusiness #boomers #generation #marketingcoach