Marketing isn’t about getting that exciting campaign it’s about getting the foundations right for a small business owner. I used to worry that my marketing strategies and action plans were quite boring and basic and straightforward and didn’t have enough of the Jo fancy stuff. Now I know that simple is best. Getting the basic sorted is best. Knowing exactly how to show up in a way that meets your budget and your capacity is best. It’s you and me working together to get your ideas and vision for the business down on paper and working out the actions to get you there. That’s what a great marketing strategy for a small business is. #simpleisbetter #smallbusinessmarketing #marketingstrategy #BusinessGrowth #marketingcoach