Marketing Pyschology hack : don’t mess with “normal” too much. It’s really hard to land “super different” well. It still needs to be something people can use, understand and remember. We need to use terms, layouts and .language our audience understands to get the biggest impact. So… go check your website and your messaging. How does it look? #marketingpsychology #cognitivefluency #marketingtips #smallbusinessowner