Find out what works and what doesn't in marketing with our latest video on "Best and Worst Marketing Tactics"! Learn from the experts as we break down the top marketing strategies that drive results and the ones that are a waste of time and money. From SEO and email marketing to Influencer marketing and advertising, our video will provide you with the knowledge and insight you need to make informed marketing decisions for your business. Don't miss out on this opportunity to boost your ROI - watch now and start seeing results!
One of the biggest mistakes small business owners make (including marketers) is to assume that something it’s not a good idea simply because we don’t like it.
Email is a great example. Everyone has an idea of what frequency of email is ok, but it’s generally far less than what is actually ok!
However there are some marketing tactics that go on that are not good for you, your brand or your business. Some of them are even against the terms of service of the platforms we’re using.
This podcast was created after I was cold messaged on my personal facebook profile by a small business owner pitching her system. When I asked her where she got my details from she initially lied and said it was from a Facebook Group which didn’t exist (and if it did, it would have been likely her behaviour was not allowed anyway!) She finally admitted it was from software she was using to find potential leads - using the friend lists of other people she’d connected with.
After blocking her (she would not stop), I went to my MAP IT Facebook group to ask them what marketing tactics they hated, or believed needed to stop.
So here’s our list - and my suggested alternative methods to use instead.
If you’ve ever been tempted by that offer that’s too good to be true, told to send cold emails and direct messages, or wondered how to show your best side… OR would like to join me in my need to vent about dubious marketing practices, then THIS episode is most definitely for you.
In this episode we cover:
Whether there are some marketing tactics you shouldn’t do
Why people do them anyway?
What marketing activity gets a bad rap and shouldn’t
What’s ok but I personally don’t recommend (and why)
What better alternatives are to dodgy marketing practices
What to do if you’re on the receiving end?
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver
👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/
👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Master your content strategy and creation with my group Coaching programme : https://www.rachelklaver.com/Group-Coaching-Programme
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/
#businessgrowth #contentmarketing #marketingcoach #marketingstrategy #smallbusinessgrowth #nzpodcast #nzauthor #marketingbook #marketingpodcast
Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia
