or no - is doing cooking videos on your business account a good or a bad thing? Well It depends. Don’t jump onto an idea unless you’ve done a bit of thinking first. | The Starling Homestead has amazing instincts and her natural style/ interests ( like homesteading, cooking, skincare, budgets all fit her ideal customer. That’s why it works for her. It might not work for you. It might grow your account in the wrong direction. And then you’ve broken your algorithm Yes! If you love cooking - create content in the kitchen. But don’t jump onto an idea just because it’s successful to someone else. Do the hard thinking work first! #marketingstrategy #tiktokviral #cookingtiktok #smallbusinessowner