If I love your brand and what you do, I am going to follow you all over social ( and email)

If you post the same stuff simultaneously across all platforms however, I won’t feel like you want to build a relationship with me - I just will feel shouted at!

My entire ethos around marketing is this : treat your audience respectfully, like they are all real people ( because they are)

( repurposing content is awesome. Just not all on the same day!)

Lyrics my own. Melody: Walking on sunshine