now when it comes to marketing overall, it's your social media
posts, it's your online thinking about what you're gonna do to change your
imagery to make sure that it's a bit more festival fitting in, have a look at your product descriptions
and then also look at your emails, what emails do you need to have from this.
So what I recommend and what I'm going to share in the webinar if you come to that is
I want you to take those dates and then work backwards from that, you know, good 4 to 6 weeks backwards and
go, what do I need to be doing now to lead up to this, to build up to this.
And this is why I suggest you only have three or four of those events in there because otherwise it's
just too much for you to manage.
So you may decide, hey, I'm not gonna do black friday, but I'm gonna do a huge Boxing Day sale because I
think my target market fits that or you might go, I'm definitely doing black friday, which means not doing the small business
saturday, you shouldn't be doing all three.
It's just too much for a small business to manage all of that and it's too much brain
confusion and message confusion, so try and really restrict what it is, but
focus on the things you're going to do.
Make a plan for it and write it down on the calendar and really think
about