I will have a conversation with my client about what they're trying to
achieve with this case study.
And I mean, of course it's always, you know, primarily is to establish trust and
credibility.
But more than that is like what are we hoping to,
where are we hoping to add value through sharing this case study?
Where are the valuable lessons here?
What is it in this that is really relevant to your other clients?
Because that's your angle, that's your juicy hook, that's what we're focusing on.
So we'll have that conversation up front, then I'll go interview their
clients.