Service based business models normally fir into one of these three areas ( and many service based businesses have a mix of these offers) - problems happen when you use the same pricing models for each part of the business. For service based businesses the key is to ensure that the type of offer fits what type of work you want to do - there is no point building a scalable coaching programme, for instance, if you dont love teaching or coaching. All models are good ones. You just need to choose the best service based business model for you #marketingstrategy #servicebasedbusiness #smallbusinessmarketing #marketingcoach