I started this account In March of 2020 and my user name
wasn't Lucas, okay if it was on the clock media, which had a little bit of a tie to Tiktok
and trends.
My motto was something like, you know, keeping you up to date on the latest social media trends.
But I was on the clock media, my profile picture was a picture of a clock, a
logo I made in Canada had had really no trace of me in
the content I was sharing for a while.
But gradually as I started showing up as this account and
slowly putting out my own, my own personality, my own personal brand here and there in my content
going live, getting putting my own photos into my content, showing up on video.
People started, you know, no longer addressing me as on the clock media.
It was, there's Lucas whose account is on the clock media.
Um, and it got to the point where I just said, you know what, all these people are addressing me as Lucas, they
know me as Lucas, it's a name, it's so much more personal than hey, on the
clock media.
How's it going?
So I made that big switch over doubled down on the personal content and it's, and
that's really, in my opinion, been a huge factor in scaling my growth and my
community in particular