I’m not a fan of nitty gritty action lists, but I do love mapping out a plan. I’m extremely goal orientated, and always want to know my “why” before I commit to anything. If the goal is juicy enough I’ll work incredibly hard to reach it.
I also love the idea of being a little more whimsical with my planning, although if I’m completely honest, I’m not sure I’ve got it in me to do it! I can’t start something then work out how it’s all going to bring in the income. But after working with thousands of small business owners, I know that many people can.
One of the common questions I get asked is how to monetize a Facebook Group you may have started. Depending on the niche it can be complicated to make sudden changes and if there wasn’t a plan for this at the start, you may need to slowly introduce new guidelines and expectations.
There is no one right way to build a business. And there’s no right way to incorporate a Facebook group into that.
Ines Curin started her business with a Facebook group. It was a singular purpose - to create a space for New Zealand women in business, where they could build a community. Several years later she now runs a group called Girls Talk Business NZ with 8.5k members. The business side of the group has evolved and changed and how Ines is in a place where she’s confident it’s moving in the right direction.
Whereas I’m the planner extreme, Ines has taken a gentler approach and her style may appeal to how you’d like to grow a group and business too.
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
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👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
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👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Master your content strategy and creation with my group Coaching programme : https://www.rachelklaver.com/Group-Coaching-Programme
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/
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Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia
