Storytelling in business is not about choosing 1-2 big ideas. Instead… What if every piece of content was a story? And we started to think about WHY it was so important to tell each one? Our hook is to get our audience ready Our call to action helps them know their job in the story. Our contrnt between - has to have something for them to connect with. Does this shift how you see your business marketing content? #storytelling #businessstory #story #contentmarketing #smallstoriesbigbusiness