Sel Leigh created a business that pulled together her decades of experience in working across multiple government and NGO roles educating not-for-profit and business owners, and had a growing number of clients who loved her help, advice and support around helping them understand the obligations and entitlements of being in business, specifically in the not for profit, or other impact style business models.
But Sel had a problem
Her business was soaking up hours she did not have, she was stressed and the profit coming in from the work wasn’t enough. She needed help.
In this episode of MAP IT Marketing, we walk through why Sel needed to get some external help to reset her pricing, what mindset barriers she had to break down, and how her clients reacted to her new pricing structure.
For anyone who’s struggled to work out how to price your value, as opposed to “what you think you can get” this is a must listen to episode.
Sel now uses the lessons and techniques she’s learned to help her clients also change their mindset and ensure they’re building a business that is profitable and healthy. At the time of our interview, Sel was still on maternity leave, which she was able to take fully, leaving a team member to look after the business, and still be paid from the business.
Sel’s about to return to work with clients, helping them with their Impact-focused businesses, knowing she’s built a business that still gives her time with her three young children, aligning her business with her personal values around family.
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
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Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia
