sales has such a dirty word when you talk to other linked in trainers, like quite often it's
like don't sell, don't sell, and I come from a sales background, so I'm like, no, use this,
use this tool as a sales tool to attract more opportunities now.
I think the main difference is what we're doing here is creating content that's going to attract
your ideal audience, so it's very specific, um it's about being top of mind
and it's about being really helpful, you know, and so when you look at it from that perspective, how
does your company solve the challenges of your ideal clients out there?
That to me is about what social selling is so established, establishing
your business or yourself?
You know, it works on both ways, um you know, just making sure that you're the go to person so that when
they have that need arise and we never know when it is right.
Could be now, could be in six months time, could be in two years time, we never really know, but
we want them to always just think of us