But if there's a lot of really really bad case studies out there.
Um And the reason they are really really bad is because they are monologues.
They are businesses telling stories of their projects or by
themselves without the input of their clients.
And you shouldn't do that because well that's not a case study.
I mean it's fine to tell the story of a project as part of a blog post and that's the things you've learned from
it.
Sure knock yourself out.
But that is not a case study.
A case study is a a duet.
It's you your insights, your take on the project and your
client and they're insects and their take on the project and those two things
together become something greater.
You know I like to think of a case study as
the Devonshire tea is.
I think the best analogy that I've come up with with it, it sounds hasty,
right?
So if you've got a dry scorn it's not that appealing.
Right?
Um And a dry scorn is just like a business telling the story of a project or by
themselves.
But if you bring in the client's insights, you're putting some jam on your scorn and it
becomes stickier and more appealing immediately and
then you want to whack some cream on top of yours gone because you know who wouldn't.
Right.
Yeah, exactly