on the 26th of november is a day that has become really big in
retail but can also be a problem for small retailers and that is
black friday.
And one of the biggest mistakes that retailers make in black friday is they forget
that they are not in there to do a carpet sail across
their business.
You should be focusing on margin protecting your margin and clearing
excess stock and things that have been sitting on shelves the shelves.
It is, that's the stuff that you want to be focusing clearing during that time.
On 27th of november from America, we've got small business saturday which is starting to get
it.
If you're a micro business, that might be the day that you really used to push and on the
29th of november, their cyber monday for online shopping.
So for some of the big players and remember you're not a big player, you are a small
independent retailer.
Even if you've got four or five stores just do an independent retailer, you don't have to
follow the big names.
Big discount things are often buying a different margins.
They don't have to need often have as much bigger margins as you do to pay and
support things.
Plus they are a black box to you, you do not know what's going on with them, they could be losing
money, you don't know.
So these are all ones that you could potentially, so cyber monday is for online selling