One of the biggest mistakes we make in our marketing is trying to get people to “get ready” to work with us, instead of talking to people who already know they need someone like us.
While there is a time and a place for education and opening people up to new ideas and opportunities, as a small business we need to be focused and clear on our ideal client, and focus on them.
We’re looking at twenty-five beliefs that your ideal customer could/should feel to be ready to buy from you.
When we create content that assumes they already believe these (or others that you might come up with), we naturally attract people who are more ready to buy from us.
I recommend selecting three that you then focus on over and over again in your marketing. All you’ve got to do is choose them, decide what sort of content is going to show you’re able to meet that need, and then where you’ll share that content.
In this episode we cover:
Why we want to talk to people at the “now” stage of the buyers journey
What identifying these beliefs our customers hold can do for our marketing
Why I recommend three core beliefs
What happens to all the people not at this stage?
What sort of content I can use to build my authority and influence in this space.
How this thinking is reflected in our content
