Small business owners, are you looking for a way to create a successful marketing strategy that will attract and retain customers? Look no further! In this video, we compare marketing strategies to a spider web, highlighting how a well-crafted strategy is both interconnected and effective. Just like a spider web, a good marketing strategy has different elements that work together to capture leads and convert them into customers. From web design and SEO to social media and email marketing, we show you how each element plays a critical role in your business's success. Don't miss out on this opportunity to take your business to the next level, watch now and learn how to craft a spider web-like marketing strategy that will help you capture and retain customers.

This is not my normal type of podcast! I wanted to share with you some of my new book Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. And I don’t think I’ve ever listened to a podcast that’s just the author reading out a chapter - but I did ask my incredible Facebook community if they thought it was ok, and they said yes - so here we go!

This podcast is me reading Chapter Two of Be a Spider, Build a Web. It’s a breakdown of why our content marketing strategy is like a spiders web, and the different elements you need to create a strong and converting content strategy.

For all of us, our content marketing activity will be different. We’re at different stages, have different resources and skill levels, and we have very different budgets! But all of us need to think of our content marketing as being a connected web of everything we say and do, on every different platform or outlet we use.

So I hope you enjoy this reading of chapter two. (and yes, I’m a marketer, so of course I’ve got a link to the book in the show notes if you liked it)

Normal podcasty-moments start up again next week! 

Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver
👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast
👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/
👉 Join our free Facebook Group for support, free training, and more 👉https://www.facebook.com/groups/MAPITwithRachelKlaver/
👉 Master your content strategy and creation with my group Coaching programme : https://www.rachelklaver.com/Group-Coaching-Programme
👉 Need a marketing strategy and like to work solo? 👉 https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/

#businessgrowth #contentmarketing #marketingcoach #marketingstrategy #smallbusinessgrowth #nzpodcast #nzauthor #marketingbook #marketingpodcast

Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia