One of the other things that's really changed with instagram is the captions or the writing
underneath the image have become really important.
In fact, often people will spend all my right, almost a mini blog underneath.
And one of the reasons that we do that is that actually it is about the amount of time
that someone spends on your post that actually tells instagram that your post is
working.
So it's not just likes and it's not just comments and it's not just saves, it's not
just share, it's actually time that people are dwelling on a particular post that tells
instagram that it is working for you.