When marketing remember: You’re a goat in a tree
I’m captivated by the goats in Morocco that climb trees.
There they are, doing what they do every day, walking out across the branches and enchanting people all over the world, as well as helping create argan oil.
Before Covid-19, tourists would come to see them.
Here’s the thing about those goats.
I think they’re magical.
This idea that goats can somehow do something we don’t think goats should be doing makes them interesting.
We don’t really understand it.
But we want to!
But those goats do not think they’re amazing.
They’re not posing for the cameras, they’re just doing what they do every day.
If you asked them why people want to see them, they’d shrug and say “I dunno, I’m just a goat in a tree.
Nothing special.”
Creating content for social media is difficult when you think what you do is boring (or at the least uninteresting).
The key to showing that to other people is to realise that you, and your business - you’re a goat in a tree!
Here’s how you can do that:
Answer frequently asked questions
Share your Goat in a Tree Wisdom
Give us a peek behind the scenes
Tell us about yourself and your team
Share a little about yourself.
Add in the occasional promotion and share a little bit of fun and you’ll have more interesting content than you thought possible.
People will know you are definitely a goat in a tree.