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When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging. Make it something your target market loves, and they’ll even …
The first time I got a Virtual Assistant it bombed. It wasn’t the VA’s fault. It was 100% mine. I knew I needed one, but actually my head and systems were too much in disarray to make it work. I …
For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches. It’s another thing entirely to ...
While this podcast is offically all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (and perhaps you too) is because there’s a whole heap of time and energy poverty …
If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year. Linkedin has long been one …
If you’re stuck in your marketing and you aren’t sure how to get unstuck then this episode is for you. We’re going to use ten different types of problem solving techniques, that you can use in any area of your …
If you want to convert more people on your website, and you’ve looked over your SEO content, made it a user-friendly website to use, and have call to actions everywhere, there’s still a place you need to look at. Your …
Last year I booked Claire Terry from the incredible and iconic Wellington retail business Madame Fancy Pants to come on the show about brand voice, social media and marketing On the morning of the podcast recording, and the d...
What happens when you can’t use Facebook ads to grow your business? For an increasing number of businesses this has been the reality with random bans, or hacked accounts. It's a huge amount of stress and time to get it …
I’ve spent the last few days creating content with chatGPT. Some of it is painfully awful. Some of it is very mundane. Occasionally I’ve created something that sparks interest. The idea that AI can help us as small business o...
Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a …
As I record this I’ve just come off the first of my interviews with my coaching clients, recording their goals for next year so I know what to best help them with. Even though we coach and learn as a …
What can you do to improve your service based business next year? How can you make your offer more appealing to your ideal clients? And how can you work better, and improve your income so it’s win win all around? …
I don’t think I’ll ever be tired of hearing busines growth stories about how something began in with a few boxes of stock in a bedroom and now runs out of a huge warehouse. Which is perfect because this is …
Earlier this year I spent two weeks at home recuperating from an operation I chose to have. This was monumental for several reasons. First I haven’t had a length of time like that by myself with no one to look …
Marketers used to ignore anyone over forty. And many big agencies still do. And for this Generation Xer who already has a slight chip on her shoulder about being the generation no body talks about… that feels like a big …
It never ceases to amaze me how much we often assume that someone else must have a much better handle on things we struggle with, simply because they are more “out there” or doing things that we aren’t. Self doubt, …
Perzen Patel is on a mission. Sure she’s the co-founder of a curry paste company, and loves nothing more than hearing that “ding” on the Shopify website (seriously… who doesn’t! That little ding is dopamine in a sound!), but ...
In the quest to assure people I was never going to “make them dance and point” on Tiktok and Instagram as a marketing coach I did something terrible. I made it sound like there was something wrong with doing exactly …
How do you make decisions in your business? Do you tap into your intuition, listening for how you believe you should move, and being guided by that to make the big decisions in your business, and the rest of your …
How to find your ideal niche as a service provider We are a dime-a-dozen us service providers. Sometimes it can feel like every person and their dog is a coach, consultant, or trainer. So how do we stick out enough …
There’s many things I love about our topic today, and today’s guest. Bayley Hughes started Brain Play because she could see that there was a gap between what teachers felt confident teaching, when it came to STEM related topi...
Is the fear of meanies, trolls and haters holding you back on using social media for your business? Or even worse - preventing you from showing up with confidence for your business? I want to help you turn that fear …
There’s something about a beautiful coat. Finding the perfect coat for you can transform your outfit into something stunning. In 2019 Claire launched Velma and Beverley, a bespoke coat and jacket company becoming known for it...