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I don’t think I’ll ever be tired of hearing busines growth stories about how something began in with a few boxes of stock in a bedroom and now runs out of a huge warehouse. Which is perfect because this is the story of Game Kings
Co owner and founder Elliot Jessup started a business selling Cards Against Humanity sets because he wanted to buy them himself. But the road from that to becoming on of the biggest independent game retailers in New Zealand wasn’t without it’s complications, barriers and life lessons.
In this podcast Elliot shares his story, including how they had to rename the Facebook community they’d built from scratch for legal reasons, how the couriers used to feel about their original offices, how covid impacted their business, and how he almost gave it all away to while growing another business.
He also shares how he’s juggled Game King’s growth alongside his other passion; getting to travel the world with incredible artists, as their touring lighting designer. Not bad for a 27 year old who tried a fair range of jobs before realising he’s best “self employed”!
Game King no longer just sells board games, but is now designing their own, and has found the community they built to be incredible supportive of this. They’re also finding new ways to market their products, including investing in both organic and paid marketing on Tiktok.
If you want to be inspired, and also hear some of the trials and difficulties Game Kings has experienced, and how they’ve overcome them, this is an unmissable episode.
In this episode we cover:
Important Links
Buy your copy of Be a Spider, Build a Web
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Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
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Founder and Managing Director of Game Kings
Hello, I'm Eliot, a 27-year-old creative entrepreneur based in the mighty Waikato.
Day to day I'm the founder and Managing Director of Game Kings. New Zealands #1 board game brand.
When I'm not creating and selling games, I freelance as a touring lighting designer and have spent the last few years on and off traveling NZ, AU and the rest of the world designing and running shows.
Game Kings was started out of a bedroom 8 years ago and is now one of the leading E-Commerce brands in New Zealand.
It's been one hell of a journey so far but for us, the game has just begun. ;)
