i love the extras - sometimes they are wok relatd. Sometimes they are indulgence ( the candles and the body scribs? Oh yes) Overall - pretty good additions from (Aussie Biz Chic) #monthlysubscription #subscriptionbox #smallbizaustralia #smallbiznz #aussiebizchic
What is rhe most important asset in my small business? Me! So i invest energy , time, money, effort into looking after it Which includes… Bunking off early on a Friday to go for a walk. #metime #afternoonwalk #smallbusinessowner #autumnvibes #selfcareroutine
Canterbury Friday fun at Ohoka Farmer’s market. This vidit did not disappoint and i loved it! Csme home eith ive oil, goats cheese, sourdough, fresh fush and veges - and a donut! So good. #ohoka #canterbury #farmersmarket #nzshopping #nzmarket #fridayfun #nz
What to attract your ideal customers more? Small business owners - stop ising demographics. Instead - tap into psychographics and how people act, think, livectheir lives. Thrn we have more connection points. Who wants more info on this - ask away and i can help! #targetaudience #smallbusinessowner #nzbusiness #smallbusiness #marketing
Here’s the biggest mistake so many small business owners make You make how to content that’s targeted at people not ready to buy from you yet. And I’ll be honest - I used to be the QUEEN of making this content And you know what? Poeple LOVE IT They want…
Small business owners - dont fall into the comparisonitis trap! You cant tell how well a business is going from their content, their website, their office space. Unless they give you all the details direct, or open their books to you - you can’t compare your business with theirs. I…
Women: which one is preferable to come across in the forest? Even in NZ id prefer a ( very unexplainable) bear. Which… sucks. I think about how my mum and her generation chsmpioned equslity, womens safety. At yet- we are still here Which one would you choose? #manvsbear #nzbush #nzwomen…
Have you just decided you are going to have seasonal dips? And suffer through them every year? Or shall we do something about them? Somemtimes we need to fight against the status quo And do something DIFFERENT to get a DIFFERENT result For me - it was ensuring my content…
Marketing as a small business owner can be confusing! Especislly when there is so mich cobflicting info. There are two core aproaches to building out your strategy. One focuses on account growth first The second on converting sales first. Both are valid. I teach a systems first appeoach. Which one…
Are you making the wrong type of how to content? We used to say people need to know how to do stuff And YES if you’ve got a unique hack - it cna be worth a share but… With so many people doing it And with so many people able…
Small business owners!: Marketing strategy is stull needed if you have a shop or hospitality business . Word of mouth is not what it once was. Its playing russian roulette with your business success. #smallbusiness #smallbusinessowner #smallbusinesscheck #nzbusiness #recession #marketingstrategy
How to content still works as part of your contrnt types as a small business owner. Its just changed. We dont want basic tips. And YOU dont want to build sn audience of free content chasers. So us how to content more selectively Use it to talk to your idesl…
Nz small business owners - feeling weighed down about the recession and how its killing business ? ( recession proofing part 4) We need to work hard to use a mindset shift to find solutions instead of blaming external forces. In every niche or business tupe there are businesses yhriving.…
Small business owners - dont help us think about your competitors! They shouldnt be part of how you define who you are. They shouldnt exist in your marketing or sales process. #smallbusinessowner #smallbusiness #marketing #competitor #sales #elevatorpitch
#onthisday Service based business owners - still not charging what you are worth? You are not a charity. You are not here to help people who dont value your work enough to pay for it. Take yourself seriously. Back yourself #pricingstrategy #valueyourself #servicebasedbusiness #smallbusiness
Small business owners - relate? Sometimes just wsnt to unwind but there is work to be done? #smallbusinessowner #smallbusiness #friday #redwine #podcast
We are not here to change people’s minds. We’re here to capture the people who feel we share the ssame world view, have the same values, have the same beliefs And of course, over time we MIGHT shift some of that But to attract the right people to our business…
Small businesses need to be prepared to evolve and change to survive sometimes. The world changes? We need to too. We moght need to change our business model. The methods. The offer. Dont chase the change. Ride it. We can all adapt and move and change things up to survive…
When everything is wrong in your small business you have two choices: 1. Lie doen and let it die Or 2. Fight. And you dont want to fight. Because you are miserable. But showing up, over and over agsin. Looking happy. Acting with confidence. Digging deep and serving the clients…
Small business owners! Listen up! You CAN experience growth during a recession: youve got to focus on this one core marketing activity. Its going to build trust, develop loyalty and convert to sales. Email marketing is key for small business owners. Its time to re start those emails. Make it…
marketing during a recession isnt just about “marketing to boomers” You can and will get growth without needing to completely rework your stratrgy to change your focus to one core generation. If everyone did it, it would be disastrous Every generation has people spending. Small business owners just need to…
Recession proof your business ( part one) The furst step? Really look adter your exciting cusomers. Do everything you can to gvecthem the best experience possible. #recessionproof #recession #smallbusinessnz #smallbusiness #nzbusiness #marketingcoach
Small business in NZ : dont let the recession be your catch all for a lack of growth. Fight it. Get better at business. Find new ways to help your customers choose you. You should be who they select. People are still buying. Klaver - marketing #recessionproof #recession #smallbusinessnz #smallbusiness…
Marketing change and growth starts with building the systems you need YES - You need to have the brand story, and the voice and the lpan of who you are selling to and what you are selling.. and then? WE NEED SYSTEMS We need to have a clear plan and…
