Sign up to get updates from us
What do you do if you’ve had a few too many “no’s” recently and you need to find an extra ten thousand dollars?
Well for Cat and her husband, the answer was simple. Start a business.
Cat and her husband had long talked about turning a family game, where the family would explore New Zealand with a whimsical mystery tour of directions set out from the kids in the back for years. They’d built a community of ten thousand readers of Cat’s blog “Getting Lost” detailing their adventures, and had requests of how to help others explore New Zealand.
The need to make right on the ten thousand dollar loss was enough to stir Cat into action and the result was a adorable game designed to travel with you as you go on a trip of exploration in the car.
Six weeks after the launch, they’d made the ten thousand in profit, and realised that perhaps this game had a little more potential than they’d thought!
The business has continued to grow and provide games to help people on all sorts of adventures, from date nights, to dog walks, to trips with your mum. With a range of sixteen different games, selling all over New Zealand and the world, this game is definitely not getting lost in the plethora of other games out there!
Cat’s now planning to launch into the US, after a viral post saw a spate of orders and requests come from there.
One of Getting Lost’s skills is their ability to take a core idea and spin it into variations for different markets. They also are able to work quickly when needed, like the launch of the Art Home Edition mere days after the first lockdown in 2020
This is rollicking podcast episode, with the firecracker energy Cat has brought to her business. Prepare to enjoy the journey!
Today we cover
Important Links
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
MAP IT Marketing Facebook group
Identify’s Events and Webinars
Identify Marketing Facebook Page
Identify Marketing Australian Website
See omnystudio.com/listener for privacy information.
Strategist/Business owner
My name is Cat. I am a strategist, business owner, game creator, talker (and chronic over sharer) and mum. Despite being a strategist and planning things in detail for my clients as a career I rarely seem to manage the same for my own business, wandering through with the strategic nous of a drunken monkey at times! I didn't intend to be a business owner. I "rage launched" my business after my ex-husband stopped paying child support and my boss refused to give me a well deserved pay rise. Not for mention on the podcast, but earlier this year I hired said ex-husband to work for me which felt like a pretty good full circle! My goal was to make the $10,000 I felt they owed me. I did that in 6 weeks. In similar break neck speed, we had a post go viral on Facebook and we launched into the USA with 24 hours notice. Another on TikTok and I pressed go on the UK while dipping in and out of coverage winding up the road to the Coromandel. 3 years on from launch and the game is sold direct to consumer in NZ, Australia, USA, UK and Canada and in retail stores throughout New Zealand (with talks under way for more stores worldwide). We launched an At Home Edition for lockdown last year 5 days before going in to lockdown. In that time we managed to design, print and send games to hundreds of kiwi families - and when we went into lockdown we turned it in to a digital edition. From our one original game we now have 15 Getting Lost Editions and we’ve sold over 35,000 Games. So what is the Getting Lost Game? The Getting Lost Game gives you a way to rebel against … Read More
